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The Every Third Person Theory

Why would the news media or politicians ('Spin Doctors' for the sake of this discussion), ever think they could continually get away with the blatant manipulation of the truth, and with continually making promises and commitments that are never kept?

Well, frankly speaking they don't think they can get away with it . . . they know they can get away with it!  And the general public continually validates it for them on a daily basis, by buying into or endorsing their messages or behaviors, seemingly without question, and never holding them accountable for any of their actions.   

They operate on what is fast becoming known as the "Every Third Person Theory."  The basic premise of this theory is that every third person is an idiot.  Sounds rather harsh doesn't it?  But, this is exactly how they regard the general public, and if you start to look around, you may begin to agree with the perspective.

Now for clarification, this theory has nothing to do with level of education.  As we may all well know, there are many highly educated people out there who are (sad to say) idiots.  People frequently confuse the concept of education with concept of intelligence and vice a versa, and in reality, one concept is neither dependant nor exclusive of the other.   

The "Every Third Person Theory" is all about the reality of percentages.  It considers that only "one third" of the population will have common sense and the willingness to ask hard questions and to think for themselves.  The next "one third" is in the middle and generally apathetic and easily swayed by group think or follow-the-herd mentality. And then of course the target group, the "one third" non-thinking, non-questioning, jump behind a cause because it 'feels right' idiots. (Of course none of us want to believe we may be part of that group.)

In examining the "Every Third Person Theory" from a mathematical perspective  (yes, it is always about the numbers), the 'Spin Doctors' know that they only need to win over that "one third" of the population who will not question their motives to gain significant support of their agenda or position.  They know that the second "one third" of people will likely be too apathetic or uninterested to check out their claims, or the successes or failures behind them. They also know that many in that group will simply follow the herd like they always have or quietly slide over to their side because it's the easiest course of action. Or they will do nothing!

That leaves the final "one third" of people who will question and who will think for themselves, and who will demand results and accountability.  But, if you have been following the math, the 'Spin Doctors' don't really have to care about that "one third" except to the extent that the group can influence that above mentioned group in the middle.

So, in the grand scheme of things there is never a strong constituency group to hold the 'Spin Doctors' accountable for anything and they are well aware of that!

This is how many misdeeds get quietly swept under the proverbial rug. And how others are totally exposed and even blown out of proportion and context.   It is why the media gets away with pumping out their version of the truth and telling the stories that only they want heard.  And it is also why you almost never see a campaign promise lived up to. 

The 'Spin Doctors' (and Power Brokers) know their audience and they 'play' them well.
by: Dr. Von Zuko 2007© 

 

   

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